Journal Of Marketing Research

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August 1987 17 Implementing New Business-to-Business Selling Methods Richard N. Cardozo, Shannon H. Shipp, and Kenneth J. Roering* Introduction As industrial firms increasingly experiment with and adopt new selling techniques such as national account management and telemarketing, they must find … Doc Retrieval

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Journal of Marketing Research 34, no. 4 (November 1997). Zaltman, Gerald. "Metaphorically Speaking." Marketing Research 8, no. 2 (summer 1996). Venkatesh, R., … Read Article

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JOURNAL OF MARKETING RESEARCH, FEBRUARY 1988 APPENDIX-(Continued) APPENDIX-(Continued) Standardized t- Scale Scale itemsa loading value reliability I can take very little action on my own until this company or its reps ap-prove it Controls There are strong penalties for violating my company's procedures Even if I am … Fetch This Document

Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal Emerald Article: Mixed methods designs in marketing research Robert L. Harrison, Timothy M. Reilly … View Full Source

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INTERNATIONAL JOURNAL OF MANAGEMENT AND MARKETING RESEARCH ♦Volume 4 ♦ Number 1 ♦ 2011 THE RELATIONSHIP BETWEEN PSYCHOLOGICAL STRAIN SELF-REGULATION, AND INFORMAL ACCOUNTABILITY FOR OTHERS M. Todd Royle, Valdosta State University Gavin Fox, Texas Tech University ABSTRACT This research … Fetch Document

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27 Journal of Marketing (American Marketing Association) 28. Journal of Marketing Research (American Marketing Association) 29. Journal of Operations Management (Elsevier) … Read Article



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